In this guide we look at the best management practice for generating more revenue and growing your business.
We look at the fundamental question of strategic choice, and how to identify and develop business opportuntities. Find out how to:
If you want stronger marketing and commercial performance from your management team, this guide is for you
We'll look at the relationship between goals, strategies and tactics, and discuss how these influence the way you develop revenue opportunities
We'll look at the role of commercial leadership and consider how revenue can be used as a frame of reference to improve performance
We'll look at the 5 principal functions of commercial management including marketing, sales, operations, finance and management control
The guide is written by an experienced Commercial Director and addresses many of the concerns leaders have about managing the future of their business including:
You will find the essential management information you need to start building a structured approach to generating more revenue for your business
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